SEO & GEO Glossary

A 301 redirect is a permanent HTTP redirect that passes most link equity to the new URL.

A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.

A search system that uses artificial intelligence to directly answer user queries with synthesized responses rather than returning a list of links to external websites.

When an AI system like ChatGPT or Perplexity references or attributes information to a specific source in its generated response, typically displayed as a numbered link or source reference.

AI content detection identifies whether content appears AI-generated or human-written.

Automated bots operated by AI companies that scan websites to collect training data for language models or to enable real-time AI search functionality.

Google's AI-generated summary that appears at the top of search results for certain queries, synthesizing information from multiple sources. Learn how AI Overviews work and how to optimize for citation.

AI Overview is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overview Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overviews optimization improves content structure so AI summaries cite your pages.

AI search intent is the intent behind queries directed at AI answer engines.

The signals and factors that AI-powered search engines use to determine which sources to cite, reference, or surface in their generated responses.

AI Visibility is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Visibility is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Visibility Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI visibility monitoring tracks how often your brand appears in AI answers over time.

Alt text is descriptive text for images that improves accessibility and helps search engines understand images.

The visible, clickable text in a hyperlink that provides context to both users and search engines about the content of the linked page.

Anchor Text is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Anchor Text Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Answer engine optimization focuses on content structured for AI-generated answers.

Assisted conversions measure how a channel supports conversions earlier in the funnel.

Attribution models assign credit for conversions across multiple touchpoints.

Backlink Profile is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Incoming hyperlinks from external websites to your site, serving as a critical ranking factor that signals trust, authority, and relevance to search engines. Learn how to build quality backlinks ethically.

The percentage of visitors who leave a website after viewing only one page. Learn what's a good bounce rate, why it varies by page type, and how to reduce bounces for better engagement.

Bounce Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Bounce Rate Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Brand Mentions in AI is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Canonical Link Meaning is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

A canonical tag is an HTML link element that tells search engines the preferred URL for a page.

A canonical tag is an HTML link element that tells search engines the preferred URL for a page.

A canonical tag is an HTML link element that tells search engines the preferred URL for a page.

The preferred version of a web page specified using the rel=canonical tag, telling search engines which URL to index when duplicate or similar content exists.

Canonical URL Meaning is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Canonicalization is the process of selecting the preferred URL among duplicates or near-duplicates.

Category pages group related products and target broader ecommerce queries.

OpenAI's web search feature integrated into ChatGPT that allows the AI to browse the internet in real-time to provide current information and cite sources. Learn how SearchGPT works and how to optimize for it.

Citation Flow is a metric that estimates link volume and influence based on link quantity.

The strategic practice of structuring and presenting content to maximize the probability of being referenced and cited as a source in AI-generated responses and search results.

A metric measuring how frequently and prominently a website or brand is cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews when answering user queries.

Citation worthiness measures how likely content is to be cited by AI systems.

Click Through Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Click Through Rate Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

The percentage of people who click on a link after seeing it. Learn CTR benchmarks by position, how to improve your click-through rates, and why CTR matters for SEO.

Commercial investigation is a search intent focused on comparing options before buying.

A systematic review and analysis of all content on a website to evaluate performance, identify gaps, and determine which content to keep, improve, consolidate, or remove.

A strategic document that outlines the requirements, guidelines, and goals for a piece of content before it's created, ensuring alignment between stakeholders and writers.

The content briefing process defines scope, intent, and structure before writing begins.

Content decay is the gradual loss of traffic or rankings as content becomes outdated.

A ranking factor where search engines favor recently published or updated content, particularly for queries where timeliness matters.

Content gap analysis identifies missing topics or queries your competitors cover but you do not.

A centralized collection of content organized around a specific topic, typically featuring a main page that links to related articles, guides, and resources.

Content length is the amount of text on a page and how deeply it covers a topic.

A content outline is a structured plan of sections and headings that guides page creation.

Content pruning is the process of removing or consolidating low-value pages to improve site quality.

A content refresh updates an existing page to improve accuracy, freshness, and rankings.

The practice of optimizing content to perform well in conversational and natural language search interfaces, including voice assistants, chatbots, and AI-powered search engines.

The percentage of website visitors who complete a desired action. Learn how to calculate, benchmark, and improve conversion rates for your SEO traffic.

Conversion Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.