Technical

302 Redirect

A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.

Quick Answer

  • What it is: A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.
  • Why it matters: Ensures search engines can crawl, index, and trust your site at scale.
  • How to check or improve: Check crawling directives, canonical tags, and response codes.

When you'd use this

Ensures search engines can crawl, index, and trust your site at scale.

Example scenario

Hypothetical scenario (not a real company)

A team might use 302 Redirect when Check crawling directives, canonical tags, and response codes.

Common mistakes

  • Confusing 302 Redirect with Indexability: The ability of a web page to be added to a search engine's index, determined by technical factors like robots directives, canonical tags, and crawlability.
  • Confusing 302 Redirect with Canonical URL: The preferred version of a web page specified using the rel=canonical tag, telling search engines which URL to index when duplicate or similar content exists.

How to measure or implement

  • Check crawling directives, canonical tags, and response codes

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Updated Jan 17, 2026·3 min read

Why this matters

302 Redirect affects how search engines interpret and prioritize your pages in competitive results. Teams that ignore 302 redirect often see unstable rankings and wasted crawl budget. Strong 302 redirect decisions compound because they reduce ambiguity and improve consistency across templates.

Common reasons issues show up

  • 302 Redirect is implemented differently across sections of the site
  • Signals related to 302 redirect conflict with canonical or index directives
  • Updates are made without validating 302 redirect in Search Console

Common mistakes

  • Over-optimizing 302 redirect without checking intent alignment
  • Using 302 redirect signals that conflict with canonical URLs
  • Leaving outdated 302 redirect rules in production
  • Relying on assumptions instead of verifying 302 redirect behavior in tools
  • Treating 302 redirect as a one-time task instead of ongoing maintenance

How to check or improve 302 Redirect (quick checklist)

  1. Review your current 302 redirect setup for accuracy and consistency.
  2. Validate 302 redirect in your most important templates and pages.
  3. Monitor changes in Search Console or analytics after updates.
  4. Document how 302 redirect should be implemented for future updates.

Examples

Example 1: A site fixes 302 redirect issues and sees more stable indexing within a few weeks. Example 2: A team audits 302 redirect and uncovers conflicts that were suppressing rankings.

FAQs

Is 302 redirect different for large sites?

Large sites need stricter governance because small inconsistencies scale quickly. This keeps 302 redirect aligned with intent and technical signals.

What is 302 Redirect?

302 Redirect focuses on aligning signals so search engines and users interpret your page correctly. This keeps 302 redirect aligned with intent and technical signals.

How do I validate 302 redirect?

Use Search Console, site crawlers, and template checks to confirm 302 redirect is implemented correctly. This keeps 302 redirect aligned with intent and technical signals.

Can 302 redirect affect rankings?

Yes. 302 Redirect influences how search engines interpret relevance and quality signals. This keeps 302 redirect aligned with intent and technical signals.

  • Guide: /resources/guides/robots-txt-for-ai-crawlers
  • Template: /templates/definitive-guide
  • Use case: /use-cases/saas-companies
  • Glossary:
    • /glossary/indexability
    • /glossary/canonical-url

302 Redirect improvements compound over time because they clarify signals and reduce ambiguity for crawlers and users. Use the checklist to prioritize fixes and document changes so the team can maintain consistency across releases.

302 Redirect improvements compound when teams document standards and validate changes consistently.

302 Redirect improvements compound when teams document standards and validate changes consistently.

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