SEO &amp; GEO Glossary

The strategic practice of structuring and presenting content to maximize the probability of being referenced and cited as a source in AI-generated responses and search results.

Conversational Search Optimization

The practice of optimizing content to perform well in conversational and natural language search interfaces, including voice assistants, chatbots, and AI-powered search engines.

Cumulative Layout Shift (CLS)

A Core Web Vitals metric that measures the sum of all unexpected layout shift scores that occur throughout the entire lifespan of a page, quantifying visual instability.

Edge SEO

An SEO technique that uses edge computing infrastructure to modify HTML responses at the CDN level, enabling dynamic SEO optimizations without changing origin server code.

First Contentful Paint (FCP)

A performance metric that measures the time from when a page starts loading to when any part of the page's content is rendered on the screen.

First Input Delay (FID)

A Core Web Vitals metric that measures the time from when a user first interacts with a page to the time when the browser is able to begin processing event handlers in response.

First Meaningful Paint (FMP)

A deprecated performance metric that measured when the primary content of a page became visible to users, now replaced by Largest Contentful Paint (LCP).

Headless CMS SEO

The practice of optimizing content delivered through headless content management systems, addressing unique challenges of API-first architectures and decoupled frontends.

Interaction to Next Paint (INP)

A Core Web Vitals metric that measures the latency of all user interactions throughout a page visit, reporting the longest duration from user input to visual feedback.

International SEO

The practice of optimizing websites for search engines across multiple countries and languages, ensuring content reaches the right audience in their preferred language and location.

JavaScript SEO

The practice of optimizing JavaScript-heavy websites for search engine crawling and indexing, ensuring dynamic content is discoverable and properly rendered.

Largest Contentful Paint (LCP)

A Core Web Vitals metric that measures the render time of the largest image or text block visible within the viewport, relative to when the page first started loading.

Multi-Modal Search Optimization

The practice of optimizing content across multiple formats—text, images, video, audio, and interactive elements—to maximize visibility in AI-powered multi-modal search systems.

Progressive Web App SEO

The practice of optimizing Progressive Web Apps for search engines while maintaining app-like functionality, offline capabilities, and superior performance.

Prompt Optimization SEO

The practice of optimizing content to surface in AI-generated responses by aligning with common prompt patterns, query formations, and user interaction behaviors.

RAG Optimization

The practice of optimizing content to perform well in Retrieval-Augmented Generation systems that power AI search engines and chatbots by combining retrieval and generation.

Render-Blocking Resources

CSS and JavaScript files that prevent the browser from rendering page content until they're fully downloaded and processed, significantly impacting page load performance.

Speed Index

A performance metric that measures how quickly the contents of a page are visibly populated, calculated as the average time at which visible parts of the page are displayed.

Time to First Byte (TTFB)

A web performance metric that measures the time from when a browser requests a page until it receives the first byte of data from the web server.

Time to Interactive (TTI)

A performance metric that measures the time from page start until the page is reliably interactive, meaning it displays useful content, responds to user interactions within 50ms, and has registered event handlers.

Total Blocking Time (TBT)

A lab metric that measures the total time the main thread is blocked by long tasks, preventing user input responsiveness between First Contentful Paint and Time to Interactive.

301 Redirect

A 301 redirect is a permanent HTTP redirect that passes most link equity to the new URL.

302 Redirect

A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.

Ab Testing

Ab Testing is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Agentic Search

Agentic Search is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Agent Indexing

AI Agent Indexing is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Formatting

AI Answer Formatting is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Optimization

AI Answer Optimization is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Readability

AI Answer Readability is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Verification

AI Answer Verification is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Brand Mentions

AI Brand Mentions is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Brand Safety

AI Brand Safety is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation Analysis

AI Citation Analysis is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation Coverage

AI Citation Coverage is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation Rate

AI Citation Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

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301 Redirect

A 301 redirect is a permanent HTTP redirect that passes most link equity to the new URL.

302 Redirect

A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.

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Ab Testing

Ab Testing is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Agentic Search

Agentic Search is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Agent Indexing

AI Agent Indexing is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Engine

A search system that uses artificial intelligence to directly answer user queries with synthesized responses rather than returning a list of links to external websites.

AI Answer Formatting

AI Answer Formatting is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Optimization

AI Answer Optimization is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Readability

AI Answer Readability is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Answer Verification

AI Answer Verification is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Brand Mentions

AI Brand Mentions is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Brand Safety

AI Brand Safety is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation

When an AI system like ChatGPT or Perplexity references or attributes information to a specific source in its generated response, typically displayed as a numbered link or source reference.

AI Citation Analysis

AI Citation Analysis is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation Coverage

AI Citation Coverage is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Citation Rate

AI Citation Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Content Detection

AI content detection identifies whether content appears AI-generated or human-written.

AI Content Freshness

AI Content Freshness is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Content Provenance

AI Content Provenance is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Content Quality

AI Content Quality is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Content Structure

AI Content Structure is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Content Transparency

AI Content Transparency is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Context Window

AI Context Window is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Crawler

Automated bots operated by AI companies that scan websites to collect training data for language models or to enable real-time AI search functionality.

AI Entity Graph

AI Entity Graph is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Evaluation Framework

AI Evaluation Framework is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Evaluation Metrics

AI Evaluation Metrics is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Excerpt Optimization

AI Excerpt Optimization is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Factuality

AI Factuality is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Hallucination Rate

AI Hallucination Rate is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Knowledge Cutoff

AI Knowledge Cutoff is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overview

Google's AI-generated summary that appears at the top of search results for certain queries, synthesizing information from multiple sources. Learn how AI Overviews work and how to optimize for citation.

AI Overview

AI Overview is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overview Definition

AI Overview Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overviews Optimization

AI Overviews optimization improves content structure so AI summaries cite your pages.

AI Query Expansion

AI Query Expansion is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Query Rewriting

AI Query Rewriting is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Response Quality

AI Response Quality is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Retrieval Quality

AI Retrieval Quality is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Safety Filtering

AI Safety Filtering is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Analytics

AI Search Analytics is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Audit

AI Search Audit is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Brief

AI Search Brief is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Content Audit

AI Search Content Audit is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Content Formatting

AI Search Content Formatting is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Content Guidelines

AI Search Content Guidelines is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Intent

AI search intent is the intent behind queries directed at AI answer engines.

AI Search Intent Mapping

AI Search Intent Mapping is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Optimization

AI Search Optimization is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Quality

AI Search Quality is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Ranking

AI Search Ranking is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Ranking Factors

The signals and factors that AI-powered search engines use to determine which sources to cite, reference, or surface in their generated responses.

AI Search Results

AI Search Results is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility

AI Search Visibility is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Audit

AI Search Visibility Audit is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Benchmark

AI Search Visibility Benchmark is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Citation Worthiness

AI Search Visibility Citation Worthiness is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Insights

AI Search Visibility Insights is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Metrics

AI Search Visibility Metrics is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Search Visibility Monitoring