SEO & GEO Glossary

An image pack is a SERP feature that surfaces image results above standard listings.

Image SEO is the practice of optimizing images for speed, relevance, and discoverability in search.

Index bloat is when a site has too many low-value pages indexed, diluting quality signals.

The ability of a web page to be added to a search engine's index, determined by technical factors like robots directives, canonical tags, and crawlability.

Indexability is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Indexability Meaning is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Information architecture is how content is organized to support navigation and findability.

Information gain measures how much unique value a page adds beyond existing results.

Information gain measures how much unique value a page adds beyond existing results.

Information gain measures how much unique value a page adds beyond existing results.

Informational intent is a search intent where the user wants to learn or understand a topic.

A Core Web Vitals metric that measures the latency of all user interactions throughout a page visit, reporting the longest duration from user input to visual feedback.

Internal link architecture is how internal links are structured to reinforce topical relevance and navigation.

The practice of creating hyperlinks between pages on the same website, helping users and search engines navigate and understand site structure, content relationships, and topic hierarchy.

Internal Linking is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Internal Linking Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Internal search pages show results for on-site searches, often low-value for SEO.

The practice of optimizing websites for search engines across multiple countries and languages, ensuring content reaches the right audience in their preferred language and location.

The practice of optimizing JavaScript-heavy websites for search engine crawling and indexing, ensuring dynamic content is discoverable and properly rendered.

Keyword cannibalization occurs when multiple pages on a site compete for the same query, weakening rankings.

Keyword difficulty is a metric that estimates how hard it is to rank for a keyword based on competition and authority signals.

Keyword placement refers to where primary terms appear in titles, headings, and page copy.

The strategic process of discovering, analyzing, and selecting search terms that your target audience uses. Master keyword research to inform your content strategy and drive organic traffic.

Keyword Research Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Keyword Research Meaning is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Keyword tracking is measuring visibility for a set of target queries.

A knowledge panel is a SERP feature that summarizes entity information on the right side of results.

A Core Web Vitals metric that measures the render time of the largest image or text block visible within the viewport, relative to when the page first started loading.

Lastmod is a sitemap field that indicates the last modified date of a URL.

Link Building is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link Building is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link Building Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link Equity is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link Equity is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link Equity Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Link velocity is the rate at which a site gains backlinks over time.

LLM crawl control governs whether AI crawlers can access your content.

The measure of how often and prominently a brand, website, or content appears in responses generated by Large Language Models like ChatGPT, Claude, and Gemini.

Local citations are mentions of a business's NAP on directories and local sites.

Local landing pages target geographic areas with tailored content and offers.

The local pack is the map-based SERP feature showing local businesses.

The local pack is the map-based SERP feature showing local businesses.

The local pack is the map-based SERP feature showing local businesses.

Local schema is structured data that describes local business information.

Location pages are pages dedicated to specific cities or service areas.

Specific, multi-word search phrases with lower search volume but higher conversion potential due to their specificity and clear user intent.

Merchant Center is Google's platform for managing product feeds for Shopping results.

An HTML attribute that provides a brief summary of a webpage's content, appearing below the title in search results. Learn how to write compelling meta descriptions that improve click-through rates.

Meta Description is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Meta Description Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Meta Refresh Redirect is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Google's practice of using the mobile version of a website's content for indexing and ranking, reflecting the majority of users who search from mobile devices.

Multi-location SEO coordinates optimization for businesses with multiple locations.

The practice of optimizing content across multiple formats—text, images, video, audio, and interactive elements—to maximize visibility in AI-powered multi-modal search systems.

NAP consistency is keeping name, address, and phone details identical across listings.

Navigational intent is when a user searches for a specific site, brand, or destination.

Nofollow is a link attribute that signals search engines not to pass link equity through a link.

The nofollow attribute is a link attribute that tells search engines not to pass equity.

Noindex is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Noindex is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.