SEO & GEO Glossary

Noindex Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Off-page SEO includes activities outside your site that influence rankings, such as backlinks, brand mentions, and digital PR.

On-page SEO refers to optimizing individual pages to improve rankings and user experience through content, HTML, and internal links.

Website visitors who arrive through unpaid search engine results. Learn how to grow organic traffic, measure it accurately, and why it's the most valuable traffic source for sustainable growth.

Orphan Page is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Out-of-stock SEO manages inventory changes while preserving rankings.

The measurement of how quickly content loads on a web page, affecting both user experience and search engine rankings.

Pages per session is the average number of pages viewed in a single visit.

Pagination SEO manages paginated pages to avoid duplicates and preserve crawl efficiency.

Passage indexing is Google’s ability to rank individual sections of a page for specific queries.

People Also Ask is a SERP feature that expands related questions and answers.

People Also Ask is a SERP feature that expands related questions and answers.

People Also Ask is a SERP feature that expands related questions and answers.

An AI-powered search engine that provides direct answers with inline citations, combining conversational AI with real-time web search. Learn how Perplexity works and how to optimize content for citation.

Comprehensive, authoritative content pieces that cover a broad topic in depth and serve as the central hub for a cluster of related subtopic content.

A product feed is a structured file of product data used for ads and listings.

Product schema is structured data that describes product details for rich results.

Product schema is structured data that describes product details for rich results.

Product schema is structured data that describes product details for rich results.

A strategy of creating large numbers of landing pages at scale using templates and databases, targeting long-tail keywords with automated or semi-automated content generation.

The practice of optimizing Progressive Web Apps for search engines while maintaining app-like functionality, offline capabilities, and superior performance.

The practice of crafting and optimizing text inputs (prompts) to effectively communicate with AI language models and achieve desired outputs.

The practice of optimizing content to surface in AI-generated responses by aligning with common prompt patterns, query formations, and user interaction behaviors.

Proximity ranking is how distance influences local search results.

The practice of optimizing content to perform well in Retrieval-Augmented Generation systems that power AI search engines and chatbots by combining retrieval and generation.

Rank tracking is monitoring keyword positions in search results over time.

Readability measures how easily users can scan and understand a page’s content.

Redirect Chain is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Redirect Chain is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Redirect Chain Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

A redirect loop occurs when URLs redirect to each other endlessly.

A referring domain is a unique website that links to your site.

CSS and JavaScript files that prevent the browser from rendering page content until they're fully downloaded and processed, significantly impacting page load performance.

Retrieval augmentation adds trusted documents to AI responses for accuracy.

An AI architecture that combines a language model with a retrieval system to generate responses grounded in specific, retrieved documents rather than relying solely on training data.

Review management is the process of earning, responding to, and leveraging reviews.

Review snippets display star ratings and review data in search results.

Rich results are enhanced SERP listings powered by structured data.

Rich results are enhanced SERP listings powered by structured data.

Rich results are enhanced SERP listings powered by structured data.

A robots meta tag is an HTML directive that tells search engines how to crawl and index a specific page.

Robots Txt is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Robots Txt Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

A text file placed in a website's root directory that instructs web crawlers which pages or sections of the site they can or cannot access, controlling how search engines and AI bots crawl your content.

Structured data code added to web pages that helps search engines understand content and enables rich results like star ratings, FAQs, and recipe cards. Learn how to implement schema markup for better search visibility.

Schema Markup is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Schema Markup Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Schema types are the categories of structured data (FAQ, Product, Article) that describe content.

The practice of improving a website's visibility in organic search engine results through technical optimization, content creation, and link building. Learn SEO fundamentals, best practices for 2025, and how it connects to GEO.

The underlying goal or purpose behind a user's search query, categorized as informational, navigational, commercial, or transactional.

Search intent types describe the primary goal behind a query, typically informational, navigational, commercial, or transactional.

An approach to search optimization that focuses on topic comprehensiveness and meaning rather than individual keywords, helping search engines understand content context and relevance.

Semantic SEO is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Semantic SEO Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

SEO is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

SEO Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Search Engine Results Page - the page displayed by search engines in response to a query. Learn about SERP features, analysis techniques, and how to optimize for modern search results including AI Overviews.

SERP is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

SERP Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

SERP volatility measures how much search rankings fluctuate over time.