SEO & GEO Glossary

The signals and factors that AI-powered search engines use to determine which sources to cite, reference, or surface in their generated responses.

The strategic practice of structuring and presenting content to maximize the probability of being referenced and cited as a source in AI-generated responses and search results.

The practice of optimizing content to perform well in conversational and natural language search interfaces, including voice assistants, chatbots, and AI-powered search engines.

A Core Web Vitals metric that measures the sum of all unexpected layout shift scores that occur throughout the entire lifespan of a page, quantifying visual instability.

An SEO technique that uses edge computing infrastructure to modify HTML responses at the CDN level, enabling dynamic SEO optimizations without changing origin server code.

A performance metric that measures the time from when a page starts loading to when any part of the page's content is rendered on the screen.

A Core Web Vitals metric that measures the time from when a user first interacts with a page to the time when the browser is able to begin processing event handlers in response.

A deprecated performance metric that measured when the primary content of a page became visible to users, now replaced by Largest Contentful Paint (LCP).

The practice of optimizing content delivered through headless content management systems, addressing unique challenges of API-first architectures and decoupled frontends.

A Core Web Vitals metric that measures the latency of all user interactions throughout a page visit, reporting the longest duration from user input to visual feedback.

The practice of optimizing websites for search engines across multiple countries and languages, ensuring content reaches the right audience in their preferred language and location.

The practice of optimizing JavaScript-heavy websites for search engine crawling and indexing, ensuring dynamic content is discoverable and properly rendered.

A Core Web Vitals metric that measures the render time of the largest image or text block visible within the viewport, relative to when the page first started loading.

The practice of optimizing content across multiple formats—text, images, video, audio, and interactive elements—to maximize visibility in AI-powered multi-modal search systems.

The practice of optimizing Progressive Web Apps for search engines while maintaining app-like functionality, offline capabilities, and superior performance.

The practice of optimizing content to surface in AI-generated responses by aligning with common prompt patterns, query formations, and user interaction behaviors.

The practice of optimizing content to perform well in Retrieval-Augmented Generation systems that power AI search engines and chatbots by combining retrieval and generation.

CSS and JavaScript files that prevent the browser from rendering page content until they're fully downloaded and processed, significantly impacting page load performance.

A performance metric that measures how quickly the contents of a page are visibly populated, calculated as the average time at which visible parts of the page are displayed.

A web performance metric that measures the time from when a browser requests a page until it receives the first byte of data from the web server.

A performance metric that measures the time from page start until the page is reliably interactive, meaning it displays useful content, responds to user interactions within 50ms, and has registered event handlers.

A lab metric that measures the total time the main thread is blocked by long tasks, preventing user input responsiveness between First Contentful Paint and Time to Interactive.

A 301 redirect is a permanent HTTP redirect that passes most link equity to the new URL.

A 302 redirect is a temporary HTTP redirect used when a URL change is not permanent.

AI content detection identifies whether content appears AI-generated or human-written.

AI Overview is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overview Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Overviews optimization improves content structure so AI summaries cite your pages.

AI search intent is the intent behind queries directed at AI answer engines.

AI Visibility is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Visibility is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI Visibility Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

AI visibility monitoring tracks how often your brand appears in AI answers over time.

Alt text is descriptive text for images that improves accessibility and helps search engines understand images.

Anchor Text is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Anchor Text Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.