SEO & GEO Glossary

Conversion Rate Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Conversion tracking measures completed goals such as signups or purchases.

A set of three specific metrics that Google uses to measure user experience on websites: loading performance (LCP), interactivity (INP), and visual stability (CLS). Learn how to measure and improve your Core Web Vitals scores.

The number of pages a search engine crawler will visit on your website within a given timeframe, influenced by site size, server capacity, and content freshness.

Crawl Budget is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Crawl Budget Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Crawl depth is the number of clicks from the homepage required to reach a page.

Crawl priority is the relative importance assigned to pages to influence how bots allocate crawl resources.

Crawlability is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

CTR optimization is improving titles, snippets, and intent match to increase click-through rate.

A Core Web Vitals metric that measures the sum of all unexpected layout shift scores that occur throughout the entire lifespan of a page, quantifying visual instability.

Da Domain Authority is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Define Backlinks is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

A dofollow link is a standard link that can pass link equity to the destination.

A search engine ranking score developed by Moz that predicts how likely a website is to rank in search results. Learn how DA is calculated, what's a good score, and how to improve your domain authority.

Domain Authority is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Domain Rating is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Domain Rating is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Domain Rating Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Duplicate content refers to identical or very similar content that appears on multiple URLs.

Duplicate content refers to identical or very similar content that appears on multiple URLs.

Duplicate content refers to identical or very similar content that appears on multiple URLs.

Duplicate product pages occur when similar products appear across multiple URLs.

The amount of time a user spends on a page after clicking a search result before returning to the search results page. Learn how dwell time differs from related metrics and how to improve it.

Ecommerce internal linking connects category, product, and guide pages to distribute equity.

Ecommerce pagination manages multi-page product listings without harming SEO.

An SEO technique that uses edge computing infrastructure to modify HTML responses at the CDN level, enabling dynamic SEO optimizations without changing origin server code.

An editorial calendar is a schedule that plans content topics, deadlines, and publishing cadence.

Engagement rate measures the percentage of engaged sessions in analytics.

Entity coverage is how comprehensively a page covers related entities and concepts.

An optimization approach focused on establishing clear entity relationships and helping search engines understand what your content and brand represent in the knowledge graph.

Event tracking records user interactions like clicks, scrolls, and form submissions.

Content that remains relevant and valuable over time, continuing to attract traffic and engagement long after publication without requiring frequent updates.

Faceted navigation lets users filter products, creating many URL variations.

Faceted navigation lets users filter products, creating many URL variations.

Faceted navigation lets users filter products, creating many URL variations.

FAQ page SEO is the optimization of FAQ content to answer questions and earn richer SERP features.

A highlighted search result that appears at the top of Google's organic results (position 0), providing a direct answer to a search query. Learn how to optimize your content to win featured snippets.

Featured Snippet is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Featured Snippet Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

A performance metric that measures the time from when a page starts loading to when any part of the page's content is rendered on the screen.

A Core Web Vitals metric that measures the time from when a user first interacts with a page to the time when the browser is able to begin processing event handlers in response.

A deprecated performance metric that measured when the primary content of a page became visible to users, now replaced by Largest Contentful Paint (LCP).

Franchise SEO aligns brand consistency with local optimization across locations.

GA4 is Google's analytics platform for tracking user behavior and events across web and apps.

The practice of optimizing digital content to improve visibility in AI-generated search results from platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.

Geo modifiers are location terms added to keywords to target local intent.

Google Business Profile is a listing that powers local visibility in Maps and local packs.

Google Business Profile is a listing that powers local visibility in Maps and local packs.

Google Business Profile is a listing that powers local visibility in Maps and local packs.

Google Search Console is a tool for monitoring search performance, coverage, and indexing issues.

OpenAI's web crawler that collects data from websites to train and improve AI models, identifiable by the user-agent string 'GPTBot'. Learn how to control GPTBot access and make strategic decisions about AI training data.

An H1 tag is the primary page heading that signals topic focus to users and search engines.

Heading structure is the hierarchy of H1-H6 tags that organizes content and clarifies topic flow.

The practice of optimizing content delivered through headless content management systems, addressing unique challenges of API-first architectures and decoupled frontends.

Hreflang is an HTML attribute that indicates language and regional targeting for a page.

Hreflang is an HTML attribute that indicates language and regional targeting for a page.

Hreflang is an HTML attribute that indicates language and regional targeting for a page.

HTTP status codes are server responses that indicate whether a request succeeded, redirected, or failed.

Hypertext Transfer Protocol Secure - an encrypted version of HTTP that protects data transmitted between browsers and websites, serving as a ranking signal for search engines.