Two free blogs with different jobs
Blogger and the Rankwise blog both let you start a blog for free. The difference is where the blog lives and what it does for search.
Blogger is a free blog service from Google. You sign in with a Google account and get an address on blogspot.com. You pick a template, and you can turn on Google AdSense to show ads and earn from them. Blogger also has built-in visitor stats.
The Rankwise blog is a free blog for a business site. It can live at yourdomain.com/blog, inside the site you already run. Every post gets an entry in llms.txt and a plain Markdown copy, so AI assistants can read it. When you want more posts, Rankwise can write and publish sourced articles on a paid plan.
In this comparison:
- Where each blog can live
- Ads and the visit limit
- Design and features
- Files for search engines and AI
- Sources
Where each blog can live
Blogger gives every blog a free blogspot.com address. To use your own domain, Blogger's help page asks for two CNAME records. The first one names a subdomain, like "blog." or "www.", and points it at ghs.google.com. Blogger can then redirect yourdomain.com to www.yourdomain.com. The blog always lives on its own hostname.
The Rankwise blog has two modes. In the first, it is live at once at yourname.rankwiseblog.com, with no setup. In the second, it lives on your own domain, in a path such as yourdomain.com/blog or on a subdomain such as blog.yourdomain.com. You paste one snippet into a Cloudflare Worker, Next.js middleware on Vercel, or Nginx. The snippet sends only that path to Rankwise and leaves the rest of your site alone.
A blog in a subfolder sits inside the site you already run. Visitors see one address, and your blog posts link to your product pages on the same host. If a subdomain is fine for you, Blogger covers it at no cost.
Ads and the visit limit
Blogger Help explains how to show AdSense and other ads on your pages to earn money. You decide whether to turn them on.
The Rankwise blog shows no ads at all. A free blog has one small "Published with Rankwise" line in the footer. The free blog covers 10,000 visits a month. If a blog goes over that limit two months in a row, new posts pause until you pick a plan. The blog and every post stay online and indexable.
Design and features
Blogger gives you more design control. You choose from templates with flexible layouts, and you can design your own. It has built-in stats and a direct link to Google Analytics.
The Rankwise blog has 5 templates. You set a brand colour, one of 6 font pairings, light, dark or automatic mode, and your logo, and a preview shows the result before you save. It also has cookie-free visit stats and a newsletter sign-up form. It has no theme code to edit. For a company that wants a clean blog in its own colours, that is often enough. For a writer who wants to design every page, Blogger gives more control.
Files for search engines and AI
Both blogs have an RSS feed. The Rankwise blog also has a sitemap.xml, and it adds three things that Blogger's help pages do not list:
- An llms.txt file. It lists every post with a link to its Markdown copy, and it updates when you publish.
- A Markdown copy of every post. Add .md to a post address to get the post as plain text, with no menus or scripts.
- Pages with no JavaScript. A crawler that skips scripts still reads every word.
Each post also carries Article and FAQ structured data and names its own address as canonical.
Sources
We checked every Blogger fact on Google's own pages on October 30, 2026:
- Set up a custom domain, Blogger Help
- Blogger home page
- Advertise on your blog, Blogger Help
- Share content on other sites, Blogger Help
Facts about the Rankwise blog come from the free blog page. If a platform changes its terms, tell us and we update this page.