Schema Markup Generator
The Schema Markup Generator creates valid JSON-LD structured data that helps search engines understand your content and can earn you rich snippets in search results. Rich snippets like star ratings, FAQ dropdowns, and product prices significantly increase visibility and click-through rates.
Choose from popular schema types including Article, FAQ, HowTo, Product, and LocalBusiness. Our dynamic form adapts to each schema type, showing only the relevant fields you need to fill out. As you enter information, the JSON-LD output updates in real-time with proper syntax highlighting.
Each generated schema is fully valid and ready to copy-paste into your website's HTML. We also provide a direct link to Google's Rich Results Test so you can verify your schema works correctly before publishing.
Essential for SEO professionals implementing structured data, content teams adding FAQ schemas, and e-commerce sites wanting product rich snippets.
How It Works
Get results in just a few simple steps
Select your schema type (Article, FAQ, HowTo, Product, LocalBusiness)
Fill in the dynamic form fields for your chosen type
Watch the JSON-LD output update in real-time
Review the syntax-highlighted code
Copy the schema and paste it into your page's HTML
Validate using the Google Rich Results Test link
Common Mistakes to Avoid
Don't make these frequent errors
Adding schema that doesn't match the actual page content
Using incorrect schema types (e.g., Article for a product page)
Missing required fields that prevent rich snippet eligibility
Placing schema in the wrong location (should be in <head> or <body>)
Not testing schema before publishing to production
Frequently Asked Questions
What schema types are most important for SEO?
The most impactful schema types are FAQ (for FAQ dropdowns), HowTo (for step-by-step rich results), Article (for news carousels), Product (for price/review snippets), and LocalBusiness (for local pack results). Focus on schemas that match your content type.
Where do I add JSON-LD schema on my page?
Add JSON-LD schema in a <script type='application/ld+json'> tag. It can go in the <head> or anywhere in the <body>. Most SEO professionals prefer the <head> for cleaner organization, but both locations work equally well.
How long until rich snippets appear in search?
After adding valid schema, rich snippets typically appear within days to a few weeks, depending on how often Google crawls your site. Use Google Search Console's URL Inspection tool to request re-indexing for faster processing.
Can schema markup improve rankings?
Schema doesn't directly improve rankings, but rich snippets significantly increase CTR. Higher CTR sends positive engagement signals to Google, which can indirectly boost rankings. Rich snippets also take up more SERP real estate.
Related Resources
Dive deeper into these topics with our comprehensive guides and templates.
Glossary Terms
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