AI visibility tools answer one question: when someone asks ChatGPT, Perplexity, Claude or Google a question in your category, does the answer cite you? This guide ranks nine platforms that measure that, and shows what each costs and who it fits. Every price below was checked on each vendor's own pricing page on October 26, 2026. Rankwise publishes this guide and is listed first, scored on the same facts as the rest.
How we ranked these tools
We ranked on four things a buyer can check:
- Engine coverage. How many answer engines the tool tracks, and whether the major ones (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) are included or sold as add-ons.
- What it does with the data. A tracker tells you where you stand. A smaller group also ships the on-page fixes and the content that move the number. That is a real difference in what you get for the price.
- Self-serve price. Whether you can sign up and start without a sales call, and what the entry plan costs. Prices were live-checked on October 26, 2026, and dated on each card below.
- Who it fits. Solo marketer, in-house SEO team, agency, or enterprise.
Rankwise is the publisher, so take the placement with that in mind. The facts on the Rankwise card are the same facts we checked for every other tool, and the card names where Rankwise is behind: four default engines against Rankscale's wider list, no prompt-volume data, and a shorter track record than the enterprise suites. Pick on the criteria above, not on the order.
The tools at a glance
| Tool | Best for | Starting price (checked Oct 26, 2026) | Free trial or plan |
|---|---|---|---|
| Rankwise | Measure and fix in one tool | $59/month | Free trial |
| Profound | Enterprise brands | Custom, quote-only | 7-day trial |
| Peec AI | European and DACH teams | $95/month | Free trial |
| Scrunch | Agencies, enterprise-leaning | $300/month | Quote for Enterprise |
| Athena HQ | Self-guided SMBs | $295/month | Free tier |
| Rankscale | Widest engine coverage | $17/month (annual) | Paid from entry |
| Otterly | Solo and small teams | $29/month | Paid from entry |
| Frase | Content teams wanting a GEO score | $49/month | Free trial |
| SE Ranking | A full SEO suite with AI as an add-on | about $95/month | 14-day trial |
Prices are the lowest paid monthly tier unless marked annual. Custom and quote-only mean the vendor does not publish a self-serve price. See each card for the detail and the source.
Tool highlights
Rankwise
Rankwise measures how often AI engines cite a brand across Perplexity, ChatGPT, Claude and Gemini, with Google AI Overviews available as an opt-in, then gives you the on-page fixes and the content to raise that number. Most tools in this list stop at the dashboard. Rankwise carries an eleven-dimension AI Visibility Scorecard per domain and shows each proposed fix as the exact diff, so the work from "here is the gap" to "here is the change" happens in one place. It starts at $59/month with a free trial and no sales call. Where it is behind: four engines by default (five on Growth and above), no prompt-volume data, and a shorter history than the enterprise platforms.
Profound
Profound is the enterprise option. As of October 26, 2026 its pricing page shows a free 7-day trial and a custom Enterprise plan; the self-serve Starter and Growth plans were removed in September 2026, so a brand that wants the full product talks to sales for a quote. Agencies can still sign up per client workspace. If you have an enterprise budget and want a managed platform with deep analytics, Profound is built for you. If you want to start today without a demo, it is not the fit.
Peec AI
Peec AI is the European incumbent, strongest with SEO and content teams in the DACH region. Its Starter plan is $95/month and tracks fifty prompts across three AI models with unlimited seats, and each additional model is a monthly add-on. The reporting is clean and well-built. Peec is a tracker: it tells you where you are cited, and leaves the fixing and the content to you and your team.
Scrunch
Scrunch is a funded, agency-leaning platform. Its Starter plan is $300/month, the highest entry price in this list, with Growth at $500/month and a quote-only Enterprise tier; annual billing takes seventeen percent off. It covers the major answer engines and is aimed at brands and agencies that want an enterprise-leaning tool without an enterprise-only contract. Like most here, it focuses on tracking rather than on shipping fixes.
Athena HQ
Athena HQ uses a credit model: a free Essential tier with starting credits, then a $295/month Starter plan with 3,600 monthly credits, and custom Enterprise pricing above that. The free tier is a genuine way to try it before paying. The trade-off of a credit model is that heavy checking spends credits faster, so your real monthly cost depends on how much you track. It fits a self-guided SMB that wants to start small.
Rankscale
Rankscale has the widest engine coverage in this list, seventeen or more, which matters if your buyers use engines beyond the big four. It is self-serve, with an Essentials plan from $17/month on annual billing and Pro at $99/month, climbing to $385/month and beyond on the higher tiers. The credit allowance renews each billing cycle. Rankscale is a tracker: breadth of coverage is its edge, not a fix-and-publish workflow.
Otterly
Otterly is the cheapest way to start, at $29/month for the Lite plan, and it includes four engines on every plan: ChatGPT, Google AI Overviews, Perplexity and Copilot. Standard is $189/month and Premium $489/month. The lower tiers cap how many prompts you can track, and extra engines are paid add-ons. For a solo marketer or a small team that wants answer-engine monitoring without a large bill, Otterly is a sensible entry point.
Frase
Frase is a content research and optimization editor, not a dedicated citation tracker, but it belongs on a shortlist because it includes a GEO score checker and starts at $49/month. Its strength is the research-to-draft loop: SERP analysis, content briefs, and optimization scoring in one editor. If your gap is producing better-structured content rather than monitoring citations across every engine, Frase does that job well. For per-engine citation tracking, pair it with a dedicated tool.
SE Ranking
SE Ranking is a full SEO suite: rank tracking, site audits and competitor analysis, with AI search visibility sold as an add-on. The Core plan is about $95/month (set in euros, so the dollar figure is approximate) and the AI Search add-on starts at about $79/month. If you already want a complete SEO platform and treat answer-engine tracking as one feature among many, SE Ranking is good value. If AI visibility is your main job, a dedicated tool goes deeper.
Compare these tools in depth
For a head-to-head on features and price, see Rankwise next to each tool: Rankwise vs Profound, Rankwise vs Otterly, Rankwise vs Rankscale, Rankwise vs Frase and Rankwise vs SE Ranking. If you are switching away from one tool, start with Profound alternatives, Peec AI alternatives or the broader AI visibility tools alternatives guide. If monitoring is the main job, the best AI search monitoring tools guide compares 15 trackers on engines, re-check cadence and prompt limits. For a plain-language primer on the category, read answer engine optimization. To see where your own brand stands across the engines, run a free AI visibility report.
How to choose
Start with what you need the tool to do. If you want to measure citations and then act on them without stitching two products together, Rankwise is built for that and starts at $59/month. If you want the broadest engine list, Rankscale leads on coverage. If budget is the constraint, Otterly starts at $29/month and Rankscale's annual Essentials at $17/month. If you are an enterprise brand with a procurement process, Profound and Scrunch are built for that buyer. If your real gap is content rather than monitoring, Frase or a full suite like SE Ranking fits better.
Whichever you pick, check the current price on the vendor's own page before you buy. AI visibility is a young market and pricing moves quickly: Profound removed its self-serve plans in September 2026, and several tools here changed tiers this year. The prices above are dated October 26, 2026 for exactly that reason.