Google Analytics 4 Integration Overview
Understand how your AI-optimized content performs with GA4 integration. Track traffic, engagement, and conversions attributed to Rankwise content.
Key Benefits
Performance Visibility See exactly how much traffic each piece of content drives. Compare AI-optimized content performance against other content.
Conversion Attribution Track which content drives conversions. Understand the ROI of your GEO content strategy.
Audience Insights Learn about the audiences your content attracts. Demographics, interests, and behavior data help refine your strategy.
How It Works
- Connect GA4 - Link your Google Analytics 4 property
- Configure tracking - Set up content grouping and custom dimensions
- View reports - Access content performance in GA4 and Rankwise
Tracking Setup
UTM Parameters Rankwise automatically adds UTM parameters to internal links for campaign tracking:
| Parameter | Value |
|---|---|
| utm_source | rankwise |
| utm_medium | content |
| utm_campaign | [campaign-name] |
| utm_content | [article-slug] |
Custom Dimensions Track additional attributes:
- Content type (guide, comparison, glossary)
- Content topic (pillar topic name)
- AI model used for generation
- Campaign name
Reports in GA4
Content Performance Report See all Rankwise content performance in one view:
- Page views and users
- Engagement time
- Conversion rate
- Revenue attributed
Campaign Comparison Compare performance across Rankwise campaigns:
- Which campaigns drive the most traffic?
- Which topics convert best?
- Where should you invest more?
Traffic Source Analysis Understand where Rankwise content traffic comes from:
- Organic search
- AI assistant referrals
- Direct traffic
- Social referrals
Use Cases
Content ROI Calculate the ROI of your content investment. Track from content creation cost through to attributed revenue.
Content Optimization Identify high-performing content and understand what makes it work. Apply learnings to future content.
Strategy Validation Verify that your GEO strategy is working. Track AI referral traffic growth over time.
Coming Soon
This integration is currently in development. Join the waitlist to be notified when it launches.