SEO

Local Pack Definition

The local pack is the map-based SERP feature showing local businesses.

Looking for the full definition? Local Pack

Quick Answer

  • What it is: The local pack is the map-based SERP feature showing local businesses.
  • Why it matters: Clarifies the levers that improve visibility and rankings for high-intent queries.
  • How to check or improve: Audit on-page signals, internal links, and topical relevance.

When you'd use this

Clarifies the levers that improve visibility and rankings for high-intent queries.

Example scenario

Hypothetical scenario (not a real company)

A team might use Local Pack Definition when Audit on-page signals, internal links, and topical relevance.

Common mistakes

  • Confusing Local Pack Definition with Search Intent: The underlying goal or purpose behind a user's search query, categorized as informational, navigational, commercial, or transactional.
  • Confusing Local Pack Definition with SERP: Search Engine Results Page - the page displayed by search engines in response to a query. Learn about SERP features, analysis techniques, and how to optimize for modern search results including AI Overviews.

How to measure or implement

  • Audit on-page signals, internal links, and topical relevance

Read the full Local Pack Definition definition

Start here
Updated Jan 17, 2026·2 min read

Quick explanation

Local Pack Definition is a quick definition page designed to answer the question directly and point to the full resource. Clarifies the levers that improve visibility and rankings for high-intent queries. Audit on-page signals, internal links, and topical relevance. This short page focuses on clarity and directs you to the canonical glossary entry for full checklists and examples.

Use the full glossary entry to validate implementation details, checklists, and examples.

Quick checks

  • Confirm local pack definition is implemented consistently across templates
  • Validate changes with a crawl or Search Console
  • Update internal links to reinforce the main definition page

Common mistakes

  • Treating local pack definition as a one-time fix instead of ongoing maintenance
  • Missing the canonical link back to the main glossary page
  • Ignoring how local pack definition changes impact search intent

FAQs

What does Local Pack Definition mean?

Local Pack Definition summarizes the concept and links to the full glossary entry for detail. Use the canonical page for deeper guidance and complete checklists.

Why does Local Pack Definition matter?

Because it influences how search engines and users interpret the topic. Small errors can cascade into visibility losses and missed opportunities.

How do I improve local pack definition?

Start with the full definition and apply the checklist to your pages. Track progress over time and document what changes.

Where can I learn more about Local Pack Definition?

Use the linked canonical glossary page for the complete breakdown.

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