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Tracking ChatGPT · Perplexity · Claude · Google AI Overviews
  1. Home
  3. Templates
  5. SEO Report Template
GuideBeginner

SEO Report Template

A free, copyable monthly SEO report template with nine sections and a filled example, plus an AI visibility section that tracks how ChatGPT, Perplexity, Claude and Gemini cite your site.

Time to Complete
30 minutes
Word Count
1,000-1,500 words
Sections
9
Difficulty
Beginner

Best Used For

Monthly client reports

Agencies use this template to show a client what changed last month in organic search and in AI answers, tie it to revenue, and name the next fixes. Copy the nine sections, fill the example rows with your own numbers, and send it without signing up for anything.

In-house SEO updates

An in-house SEO lead reports to leadership on the same page every month, so the trend is readable at a glance and the asks are clear.

Reporting AI search visibility

Classic SEO reports stop at rankings and traffic. Section 7 adds whether ChatGPT, Perplexity, Claude and Gemini cite the site, which buyers increasingly check before they click.

Founder self-check

A founder with no SEO team uses the filled example as a monthly checklist to see if organic and AI visibility are moving in the right direction.

Template Structure

1

1. Executive summary

Three sentences at the top: what moved, why it matters to the business, and what you will do next. Written last, read first.

Example: Organic sessions rose 12% month over month and two money keywords moved onto page one. AI citation share held flat at a sample 18% across four engines. Next month we fix the schema gaps on the top ten pages.
2

2. Goals and KPIs

The two or three numbers this engagement is judged on, with the target beside the current value. Everything below supports these.

Example: Target: 20,000 organic sessions/mo by Q1. Current: 14,200 (sample). Target: cited by 3 of 4 AI engines for the brand's core question. Current: 2 of 4 (sample).
3

3. Organic traffic and conversions

Sessions and conversions from organic, month over month. Impressions flatter a report without paying the bills.

Example: Organic sessions 14,200, up 12% MoM (sample). Organic-attributed signups 83, up 9% (sample). Source: Google Analytics 4 and Search Console, pulled on the report date.
4

4. Keyword rankings

The handful of money keywords only, with position change. A list of 200 keywords hides the three that matter.

Example: "seo report template" moved 14 to 8. "ai visibility report" entered at 19 (sample positions). Source: your rank tracker, dated on the report.
5

5. Technical health

Crawl errors, indexable page count, Core Web Vitals, and anything blocking crawlers. One line each, red or green.

Example: 0 new crawl errors. 142 of 150 pages indexable (sample). Largest Contentful Paint 2.1s. robots.txt allows GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
6

6. Backlinks and authority

New and lost referring domains over the month, and any links worth naming. Authority is a slow line, so report the direction.

Example: 4 new referring domains, 1 lost (sample). Notable: a DR 60 roundup now links the pricing page. Source: your backlink tool, dated.
7

7. AI visibility

How often AI engines cite the site, across the engines you track, plus the on-page dimensions that drive it. This is the section classic templates leave out.

Example: Cited by 2 of 4 engines (Perplexity, ChatGPT) for the core question; not yet by Claude or Gemini. Citation share 18% (sample). Weakest scorecard dimensions: schema and content structure. Source: a Rankwise report, dated.
8

8. Actions taken

What you shipped last month, in plain verbs. This is the proof of work the client is paying for.

Example: Rewrote 6 title tags. Added FAQ schema to 10 pages. Published 2 articles targeting the money keywords. Fixed the canonical on the paginated blog.
9

9. Next-month plan

The three things you will do next and the one decision you need from the client. End the report with the ask.

Example: Fix schema on the top 10 pages, build 3 internal links to the pricing page, publish 1 comparison article. Decision needed: sign off on the two draft titles attached.

Example Outputs

1. Executive summary

Organic sessions rose 12% month over month and two money keywords moved onto page one. AI citation share held flat at a sample 18% across four engines. Next month we fix the schema gaps on the top ten pages.

2. Goals and KPIs

Target: 20,000 organic sessions/mo by Q1. Current: 14,200 (sample). Target: cited by 3 of 4 AI engines for the brand's core question. Current: 2 of 4 (sample).

3. Organic traffic and conversions

Organic sessions 14,200, up 12% MoM (sample). Organic-attributed signups 83, up 9% (sample). Source: Google Analytics 4 and Search Console, pulled on the report date.

4. Keyword rankings

"seo report template" moved 14 to 8. "ai visibility report" entered at 19 (sample positions). Source: your rank tracker, dated on the report.

5. Technical health

0 new crawl errors. 142 of 150 pages indexable (sample). Largest Contentful Paint 2.1s. robots.txt allows GPTBot, ClaudeBot, PerplexityBot and Google-Extended.

Common Pitfalls

  • Answer the three questions a stakeholder has in the first ten minutes: is organic growing, which pages drive revenue, and what gets fixed next.
  • Report sessions and conversions. Impressions and keyword counts rise without paying the bills.
  • Keep the money keywords to a handful. A 200-row ranking table buries the three positions that matter.
  • Date every number on the page and name where it came from, so the client can trust a figure a month later.
  • Add the AI visibility section even when the numbers are early. Buyers now ask AI engines before they click, so a report without it is already behind.
  • Name the engines you checked and the date you checked them. "Cited by 2 of 4 engines on 23 Oct" is a figure a reader can verify. "Good AI visibility" is a vibe they cannot.

Optimization Tips

SEO Tips

  • •Answer the three questions a stakeholder has in the first ten minutes: is organic growing, which pages drive revenue, and what gets fixed next.
  • •Report sessions and conversions. Impressions and keyword counts rise without paying the bills.
  • •Keep the money keywords to a handful. A 200-row ranking table buries the three positions that matter.
  • •Date every number on the page and name where it came from, so the client can trust a figure a month later.

GEO Tips

  • •Add the AI visibility section even when the numbers are early. Buyers now ask AI engines before they click, so a report without it is already behind.
  • •Name the engines you checked and the date you checked them. "Cited by 2 of 4 engines on 23 Oct" is a figure a reader can verify. "Good AI visibility" is a vibe they cannot.
  • •Report citation share as a count over a set of tracked questions. A bare percentage with no denominator tells a client nothing.
  • •List the on-page dimensions that move citations (schema, content structure, crawler access) so the plan has specific fixes to make.

Example Keywords

seo report templatemonthly seo report templateseo report exampleclient seo report templateai visibility report template

On this page

  • What this template is
  • The template (copy this)
  • A filled example
  • How to fill the AI visibility section
  • What each section should contain
  • Sources and dates

What this template is

This is a free monthly SEO report template you can copy and use without signing up. It has nine sections, a filled example next to the blank one, and an AI visibility section most templates leave out. Last updated 23 October 2026.

A good report answers three questions in the first ten minutes: is organic traffic growing, which pages drive revenue, and what gets fixed next. The sections below are ordered to answer them in that order, then to add the AI search visibility a 2026 report now needs.

The template (copy this)

Paste this into a doc or slide, then fill each bracket. Keep it to one page per section.

[Client / site name] SEO report
Reporting period: [month, year]        Prepared: [date]

1. Executive summary
   - What moved: [one sentence]
   - Why it matters: [one sentence, tied to a business goal]
   - Next: [one sentence]

2. Goals and KPIs
   - [KPI 1]: target [x], current [y]
   - [KPI 2]: target [x], current [y]

3. Organic traffic and conversions
   - Sessions: [n], [+/-]% MoM
   - Conversions from organic: [n], [+/-]% MoM
   - Source: [GA4 / Search Console], pulled [date]

4. Keyword rankings (money keywords only)
   - [keyword]: [old pos] -> [new pos]
   - [keyword]: [old pos] -> [new pos]
   - Source: [rank tracker], [date]

5. Technical health
   - Crawl errors: [n new]
   - Indexable pages: [n of m]
   - Core Web Vitals (LCP): [n]s
   - AI crawler access: [allowed / blocked bots]

6. Backlinks and authority
   - New referring domains: [n]   Lost: [n]
   - Notable: [link worth naming]
   - Source: [backlink tool], [date]

7. AI visibility
   - Engines checked: [Perplexity, ChatGPT, Claude, Gemini]
   - Cited by: [k of 4] for [the core question], on [date]
   - Citation share: [k of m tracked questions]
   - Weakest dimensions driving it: [e.g. schema, content structure]
   - Source: [Rankwise report], [date]

8. Actions taken this month
   - [shipped item]
   - [shipped item]

9. Next-month plan
   - [action 1], [action 2], [action 3]
   - Decision needed from you: [the one ask]

A filled example

Here is the same template filled in with sample data for a fictional site, example.com. The numbers are illustrative samples and do not describe a real account.

SectionExample.com, October 2026 (sample)
Sessions14,200 organic, up 12% MoM
Conversions83 signups from organic, up 9% MoM
Money keyword 1"seo report template": 14 to 8
Money keyword 2"ai visibility report": new at 19
Crawl errors0 new; 142 of 150 pages indexable
AI crawler accessGPTBot, ClaudeBot, PerplexityBot, Google-Extended all allowed
Backlinks4 new referring domains, 1 lost
Cited by AI2 of 4 engines (Perplexity, ChatGPT) for the core question
Citation share18% of tracked questions
Weakest dimensionsschema, content structure

The executive summary for that month would read: organic sessions rose 12% and two money keywords moved up, AI citation share held flat at a sample 18%, and next month fixes the schema gaps on the top ten pages. Every figure above is illustrative, labelled sample, so you can see the shape of the report before you fill it with your own data.

How to fill the AI visibility section

Classic SEO reports stop at rankings, traffic and backlinks. In 2026 a buyer often asks ChatGPT or Perplexity before they ever reach a search result, so section 7 reports whether those engines cite the site.

To fill it you need three things, each with a date:

  1. Which engines cite the site, and for which questions. Rankwise probes four engines by default: Perplexity, ChatGPT, Claude and Gemini (Google AI Overviews and Google AI Mode are opt-in). Report it as a count over a set of tracked questions, for example "cited by 2 of 4 engines for the core question", rather than a bare percentage with no denominator.
  2. The on-page dimensions driving it. Rankwise scores eleven dimensions per domain: crawler access, indexability, schema, content structure, topical depth, E-E-A-T and freshness are the seven you can fix, plus backlink authority, Wikipedia presence, community presence, and citation rate as the outcome. Naming the two weakest dimensions turns the section into a plan.
  3. AI crawler access. Check that your robots.txt allows the AI crawlers you want, such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended. A blocked crawler is the cheapest citation problem to fix.

You can get all three for any domain from the free report at tryrankwise.com/report, which runs real citation probes and does not require an account for the headline numbers. The scorecard dimensions are defined in the AI citation rate and AI share of voice glossary entries.

What each section should contain

  • Executive summary. Write it last. Three sentences a busy stakeholder reads in under a minute.
  • Goals and KPIs. Two or three numbers with targets. If a line does not support a goal, cut it.
  • Organic traffic and conversions. Sessions and conversions, month over month. Impressions flatter the report and do not pay.
  • Keyword rankings. The money keywords only, with position change.
  • Technical health. Crawl errors, indexable count, Core Web Vitals, AI crawler access. One line each.
  • Backlinks and authority. New and lost referring domains, and any link worth naming.
  • AI visibility. Engines, citations, weakest dimensions, all dated.
  • Actions taken. Plain verbs for what shipped. This is the proof of work.
  • Next-month plan. Three actions and the one decision you need signed off.

Agencies reporting across several clients can see the agency workflow on the agencies page.

Sources and dates

  • Rankwise plans and limits: four default AI engines on paid plans, from tryrankwise.com/pricing, checked 23 October 2026.
  • The eleven scorecard dimensions and the four probed engines: the Rankwise AI Visibility Scorecard.
  • The free report that fills section 7: tryrankwise.com/report, unauthenticated for the headline numbers.
  • All example.com figures in this page are illustrative samples and do not describe a real account.

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See also

Beginner's Guide TemplateCreate welcoming, comprehensive guides for newcomers to any topic. Break down complexity, build confidence, and transform beginners into practitioners with clear, encouraging content.FAQ Page TemplateCreate comprehensive FAQ pages that answer customer questions, reduce support tickets, and capture featured snippets in search results.How-To Guide TemplateCreate comprehensive step-by-step guides that solve specific problems. Optimized for search queries and AI assistant how-to responses.Trending Report Template: Structure, Examples & DownloadUse this trending report template to build data-backed industry reports. Includes section structure, methodology framework, and examples for any niche.Next.js SEO Setup TemplateA complete Next.js SEO configuration template covering metadata, sitemaps, robots.txt, structured data, Open Graph, and Core Web Vitals monitoring.

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