SEO Fundamentals

AI Search Optimization Checklist: A Practical GEO Playbook

A step-by-step checklist for AI search optimization: structure, citations, internal links, and technical signals that improve visibility.

AI Search SERP Features: Understanding Where AI Appears in Search

A comprehensive guide to AI-powered SERP features including AI Overviews, featured snippets, and AI chatbot results. Learn how to optimize for each.

7 min read

Robots.txt for AI Crawlers: Control How AI Accesses Your Content

Learn how to configure robots.txt for AI crawlers like GPTBot, ClaudeBot, and Google-Extended. Balance visibility with content protection.

5 min read

Schema Markup for AI Search: Structured Data That Helps AI Understand Your Content

Learn how schema markup can improve AI search visibility. Which schema types matter for GEO and how to implement them correctly.

5 min read

Learnbeginner

What is GEO? A Complete Introduction to Generative Engine Optimization

Learn what Generative Engine Optimization (GEO) is, how it differs from traditional SEO, and strategies to optimize your content for AI search engines.

4 min read

Content Freshness Signals: When to Update and What to Change

A practical guide to content freshness: how to decide what to refresh, what changes matter, and how to maintain trust and performance over time.

Internal Linking Best Practices: Build a Topic Graph That Ranks

A practical internal linking framework for SEO and GEO: pillar links, sibling links, anchor rules, audits, and how to scale linking safely.

3 min read

Keyword Research for AI Search: Build a Question and Entity Map

A modern keyword research workflow for GEO: map user questions, comparisons, and required entities so your content is easier for AI systems to understand and cite.

Programmatic SEO Fundamentals: Scale Pages Without Shipping Thin Content

Learn how programmatic SEO (pSEO) works, when it's a good fit, and the quality gates you need so scaled content stays helpful and indexable.