Why this matters
Intent determines what type of content can rank. Matching the correct intent type improves CTR and engagement.
Common intent type mistakes
- Writing informational content for transactional queries
- Ignoring commercial comparison intent
- Over-optimizing for keywords without intent mapping
How to check intent types (quick checklist)
- Review top results and SERP features.
- Identify the dominant intent in ranking pages.
- Align content format with intent type.
Examples
Example 1: "best project management tools" = commercial intent.
Example 2: "what is technical SEO" = informational intent.
Common mistakes
- Using the wrong page format (blog vs landing page)
- Targeting multiple intents in one page
- Ignoring SERP changes over time
FAQs
How many intent types are there?
Most SEO frameworks use four: informational, navigational, commercial, and transactional.
Can a keyword have multiple intents?
Yes, but one intent usually dominates the SERP.
How often does intent change?
Intent can shift as SERPs evolve; monitor rankings quarterly.
Does intent affect conversions?
Yes. Misaligned intent leads to low engagement and poor conversion rates.
Related resources
- Guide: /resources/guides/keyword-research-ai-search
- Template: /templates/definitive-guide
- Use case: /use-cases/marketing-agencies
- Glossary:
- /glossary/search-intent
- /glossary/keyword-research
How to check or improve Search Intent Types (quick checklist)
- Review your current search intent types implementation on key templates.
- Validate search intent types using Search Console and a crawl.
- Document standards for search intent types to keep changes consistent.
- Monitor performance and update search intent types as intent shifts.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.
Search Intent Types improvements compound when teams document standards and validate changes consistently.