SEO

Off-Page SEO

Off-page SEO includes activities outside your site that influence rankings, such as backlinks, brand mentions, and digital PR.

Quick Answer

  • What it is: Off-page SEO includes activities outside your site that influence rankings, such as backlinks, brand mentions, and digital PR.
  • Why it matters: Clarifies the levers that improve visibility and rankings for high-intent queries.
  • How to check or improve: Audit on-page signals, internal links, and topical relevance.

When you'd use this

Clarifies the levers that improve visibility and rankings for high-intent queries.

Example scenario

Hypothetical scenario (not a real company)

A team might use Off-Page SEO when Audit on-page signals, internal links, and topical relevance.

Common mistakes

  • Confusing Off-Page SEO with Backlinks: Incoming hyperlinks from external websites to your site, serving as a critical ranking factor that signals trust, authority, and relevance to search engines. Learn how to build quality backlinks ethically.
  • Confusing Off-Page SEO with Link Building: Link Building is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

How to measure or implement

  • Audit on-page signals, internal links, and topical relevance

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Updated Jan 17, 2026·3 min read

Why this matters

Off-page signals help search engines evaluate trust and authority. Strong off-page SEO can lift all pages in a topical cluster.

Common reasons off-page SEO stalls

  • Links come from low-quality or irrelevant sites
  • Brand mentions are not linked or inconsistent
  • Lack of linkable assets for outreach
  • Over-reliance on one link source

How to check or improve off-page SEO (quick checklist)

  1. Audit top referring domains by relevance.
  2. Build a quarterly outreach list around linkable assets.
  3. Track brand mentions and request links.

Examples

Example 1: A product benchmark report earns editorial links.
Example 2: A webinar recap earns links from partner blogs.

Common mistakes

  • Buying bulk links
  • Ignoring unlinked brand mentions
  • Focusing only on DR instead of relevance

FAQs

Does off-page SEO include social signals?

Indirectly. Social activity can lead to links and mentions.

How long does off-page SEO take?

Expect 3-6 months to see meaningful compounding impact.

Are brand mentions without links useful?

They can still build trust, but links are stronger signals.

Is PR the same as off-page SEO?

PR is one tactic; off-page SEO also includes outreach and partnerships.

Related resources

  • Guide: /resources/guides/keyword-research-ai-search
  • Template: /templates/definitive-guide
  • Use case: /use-cases/marketing-agencies
  • Glossary:
    • /glossary/backlinks
    • /glossary/link-building

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Off-Page SEO improvements compound when teams document standards and validate changes consistently.

Explore Next

GuideTemplateUse case

Related Terms

Backlinks

SEO

Incoming hyperlinks from external websites to your site, serving as a critical ranking factor that signals trust, authority, and relevance to search engines. Learn how to build quality backlinks ethically.

Link Building

SEO

Link Building is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

Prerequisites

BacklinksIncoming hyperlinks from external websites to your site, serving as a critical ranking factor that signals trust, authority, and relevance to search engines. Learn how to build quality backlinks ethically.Link BuildingLink Building is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.

See also

Domain AuthorityA search engine ranking score developed by Moz that predicts how likely a website is to rank in search results. Learn how DA is calculated, what's a good score, and how to improve your domain authority.AI OverviewAI Overview is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.AI Overview DefinitionAI Overview Definition is a core SEO concept that influences how search engines evaluate, surface, or interpret pages.Alt TextAlt text is descriptive text for images that improves accessibility and helps search engines understand images.Anchor TextThe visible, clickable text in a hyperlink that provides context to both users and search engines about the content of the linked page.

Next steps

GuideTemplateUse case

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