Content Cost Comparator
The Content Cost Comparator reveals exactly how much you're paying per article and how that stacks up against automated content production with Rankwise.
Enter your monthly content spend and the number of articles your team produces. The calculator breaks down your cost per article, compares it against Rankwise's per-article cost, and shows you the annual savings you could capture by switching.
Most companies are shocked to discover their true cost per article when they factor in writer salaries, editor time, project management overhead, tool subscriptions, and revision cycles. The average enterprise pays $500-$2,000 per article when all costs are included.
Use this calculator to build a clear financial case for content automation — one your CFO can actually approve.
How It Works
Get results in just a few simple steps
Enter your total monthly content spend (writers, editors, tools, management)
Enter the number of articles produced each month
The calculator divides spend by volume to show your true cost per article
Compare your cost against Rankwise's per-article equivalent
See the annual savings if you switch to automated production
Use the results to build a business case for content automation
Common Mistakes to Avoid
Don't make these frequent errors
Only counting writer fees and ignoring editor, PM, and tool costs
Not including the cost of revisions and rework cycles
Comparing freelance rates to full in-house team costs inconsistently
Forgetting to include benefits and overhead for full-time content staff
Comparing cost without also comparing quality and consistency
Frequently Asked Questions
What should I include in monthly content spend?
Include all costs: writer salaries or freelance fees, editor time, content strategist time, project management, SEO tools, stock images, and any other content production overhead.
Is the Rankwise cost just the subscription?
Yes, the comparison uses the Rankwise subscription price divided by monthly article capacity. There are no hidden costs — the platform handles research, writing, optimization, and formatting.
What if I need fewer articles than the plan includes?
Even if you don't use the full capacity, the per-article cost is still typically lower than manual production. Plus, having extra capacity means you can publish more without additional cost.
Does cheaper always mean better?
Cost is one dimension. The real question is cost per result — how much revenue does each article generate? Rankwise articles are optimized for search and AI visibility from day one.
See also
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